Grow Scale and Profit Your Biz Rules Business Coaching

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Mastering Your Exit Strategy: Transform Your Business for a Profitable Sale

February 21, 2024 @ 2:30 pm CT / 3:30 pm ET

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Need to talk to our experts right away?  

 We can help you with that.  Here is a little more about our experts and how you can contact them.

Leslie Hassler

Founder - Your Biz Rules

Your Biz Rules guides small business owners to create predictable profits to grow and scale with more freedoms and rewards. A one-stop shop for all your business strategy, advisory, and implementation needs. We work across the business to help our clients build financial stability and security, maximize marketing and sales, build and manage engaged teams while streamlining operations.  


Ready to get your business exit ready? We can help.  Schedule a call with us to get started.

Melinda Adams, Financial Planner, CEPA

M&T Financial Partners

Melinda Adams loves her dream job as a Financial Planner with M&T Financial Partners. After many years as a corporate executive with IBM & Oracle and owning her own small businesses, she followed her passion to become a Financial Advisor specializing in designing financial strategies to meet the unique personal and business needs of small business owners. She has spent over a decade helping her clients build a roadmap to integrate the vision for their business with achieving their overall life goals. Together, Melinda and her clients create and execute business strategies for sustainable growth, business continuity, and succession planning.

Melinda received a B.S. Degree in Polymer Engineering from USM and an M.B.A with an emphasis in Finance from Auburn University. She lives with her husband, Ed, and their two daughters in San Antonio, TX. They spend their free time traveling, boating, camping, and enjoying the outdoors. She also volunteers with the National Charity League, Community Bible Church, and other local non-profit organizations. Life is busy but fun!


Designations and Affiliations:

 - Certified Exit Planning Advisor (CEPA)


Rochelle O'Brien

Venture Opportunities

Rochelle joined the Venture Opportunities team in 2003 and took over the company in 2021. She has over 20 years’ experience helping clients build their business and sell for maximum value. Rochelle has worked with businesses of all sizes, but her specialty is helping owners of companies with annual revenues up to $50M build and sell their business.


Selling a business is most likely the largest financial transaction of anyone’s life. Rochelle has gained a reputation for having diverse industry knowledge and building strong client trust relationships. Her clients experience high level personal service and a smooth selling process.


Rochelle holds a bachelor’s degree in marketing and management information systems from Kansas State University. She is also a licensed Texas Real Estate Broker.  Rochelle, her husband and three children live in Dallas. In their spare time, they enjoy traveling to their favorite Colorado vacation spot, as well as any trips to beach locations. Rochelle is an avid reader and cherishes weekend family time.


Designations and Affiliations:
 - Merger and Acquisition Master Intermediary (M&AMI) designation through M&A Source
 - Certified Business Intermediary (CBI) designation through the International Business Brokers Association     

    (IBBA)
 - Certified Value Builder Advisor (CVBA) designation through the Value Builder System
 - Board Certified Broker (BCB) through the Texas Association of Business Brokers (TABB)

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