Welcome Listeners!
I am so excited to join Swire Ho (a.k.a. "Re Promo Guy") on the Small Business Show to share my passion for helping small businesses transform into thriving, freedom-generating ventures.
In this episode, we dive into:
- The Six Hidden Profit Areas: Discover untapped opportunities to boost profit, from smarter pricing to maximizing capacity.
- Profit as an Intention: Learn why profit needs to be a deliberate goal—not just a “someday” reward.
- Balancing Growth with Financial Stability: Understand the math behind taking on big clients, scaling sustainably, and protecting cash flow.
- Creating Predictable Profits: Explore actionable steps to self-fund growth while building reserves for the future.
- Finding and Attracting Ideal Clients: Master the art of messaging that connects with your most profitable and rewarding clients.
Swire and I discuss the emotional and strategic shifts entrepreneurs need to embrace to grow their businesses without sacrificing freedom or peace of mind.
If you’re ready to uncover hidden profit opportunities and create a business that truly works for you, this episode is for you!
Don’t forget to claim your free gift—it’s linked in the resources below.
Let's do this together!
ABOUT
Leslie Hassler

Leslie Hassler is a dynamic author, speaker, business strategist, and founder of Your Biz Rules. Leslie empowers entrepreneurs to cultivate strategies that lead to sustainable growth and increased profitability while avoiding burnout.
With a proven track record in business, finance, mindset, marketing, and entrepreneurship, Leslie’s holistic approach has helped businesses across all industries overcome challenges and thrive in a balanced manner. Many business owners who are experts in their field come to Leslie and Your Biz Rules after some measure of success to understand how to run a business that meets their business and their life goals.
Leslie shares her expertise in her books First This, Then That and Scaling Rich. She has been recognized on stages across the United States, including prestigious events such as the National Association of Women Business Owners and the Women’s Business Enterprise National Council. Her insights have also been featured in notable publications like Entrepreneur.com.
Leslie is a mother of two, avid traveler, Past President of NAWBO DFW, and alumni of the Goldman Sachs 10K Small Business program. Leslie is WBENC, HUB, and AI Mastery Certified.