3 Effective Ways to Find New Clients in The New Year
Summary: You've been working hard to get your business up and running. But now you're ready for growth, and that means finding new clients. How are you going to do it? Challenge is there are 87 + strategies that can help you find new clients for your business. Which one is the right one for you? That’s the hard part.
Now imagine your business is growing quickly because you have so many satisfied customers who are telling everyone about the great service they received from your company. The best way to find new clients is by marketing your company in a way that attracts the right kind of attention from potential customers. Start finding more clients for your small business by using these 3 effective ways to find new clients in the New Year!
Beginner- Build Your Circle of Influence - one to one & one to many
Established- Referrals from Clients and Partners - give them something to talk about
Advanced - Change Your Audience - take what you do to a new market
When you’re ready to take your business to the next level and find new clients, it can be hard to know where or how to start. You may not have enough time in the day for all of these marketing efforts or even to figure out which one is right for you.
If you’re thinking about getting the wheel moving again, getting new clients, and having more profit in your business, you will want to do this time around a bit smarter. The goal is to make this process simple and profitable because you will gain traction when that happens. Once you get traction, you start to earn a profit, and when you earn a profit, you now have cash.
When you have cash, you can do many fun things that will help scale your business.
Three Effective Ways To Find New Clients
These next steps can be used no matter where you are in business. Whether you are in your first year in business or your tenth year, you just need to think about which strategy would work best in your situation that you are in your business today. The beauty of these strategies is that they can be layered on top of one another instead of picking and choosing. The wider range you cast your net will ultimately reel in more clients.
1. Circle of Influence
The fastest way to cash will always be through another person because another person lends:
All of these elements lead back to you, which is much quicker than any other way of advertising. That one person can do that for you in your business in a day that might take you six months for you to build on your own. So your circle of influence is not about what you know but who you know. You have probably heard of that phrase before, right?
Well, it’s true in business too.
Who Are In Your Circle of Influence?
We assume you have excellent service, deliver reliably, and are good at what you do, but we are looking for people who already work with your ideal clients. When I work with my clients, we try to develop ten different kinds of people. It’s not that we need that many people. You could only need three, but it does take a bit of sorting through these people to get to those three– which in my experience could happen rather quickly.
You need to start chatting with these people and make sure you align with them in a complementary and not competitive way. You want to make sure that when you both serve your ideal client, that client is better off for it. People that may be in your circle of influence:
- 1Joint partnerships
- 2Strategic partnerships
- 4Borrowing someone else’s audience.
A match made in heaven looks like– one person working on marketing while the other makes sales. You are borrowing their audience, and in doing so, you get so much closer to your ideal client faster. This is a strategy that you can do no matter how old you are in business and at any stage in business. It’s always about thinking about who you are trying to get to and who you know can help you make that happen?
2. Have A Referral Strategy in Place
The best people to bring you new clients are your existing clients. Many million-dollar businesses only make the majority of their money on referrals alone!
Having a referral strategy is critical, and there are many ways to build this into your business.
- 1Give them something to talk about.
- 2Encourage them to talk about it.
- 3Reward them for talking about it.
This strategy can be impactful and tends to yield more efficient results in terms of profits than straight-up marketing. You need to have a system in place to onboard clients, refer clients, and follow up with clients after you deliver your service. It just works with ease when you have this system successfully in place. It will start to feel like magic, but there needs to be an intention to make it work effectively.
3. Target An Adjacent Audience
One of the problems that small business owners have is leveraging themselves, so they aren’t constantly reinventing the wheel. There’s a saying in the speaking world, “Don’t change your talk, change your audience.” You likely are marketing to one targeted audience, and I want you to be dedicated to that audience– maximize it. Perhaps there is an adjacent target audience that is easy to capture because they need what you do, also.
Here is why I say it’s an advanced strategy. You’ll probably need to tweak your marketing, sales materials, and the finer points of what you’re doing so it can align the messaging just suitable for this adjacent targeted audience. You are effectively taking the work you do and bringing it to a new market to see significant growth, but you need to have many things buttoned down– hence, this is an advanced maneuver.
I would first do the first two strategies and then try your hand at number 3.
These three strategies can take your business to seven figures and beyond. It does not have to be complicated, shiny, or expensive to be effective. When you master these strategies, it becomes easy and what’s easy gets done and repeated. Repeatable progress generates results which is what we want.
We talk about all sorts of ideas like this in our small business collaborative community. It’s full of women entrepreneurs who own service-based businesses working together, collaborating to reach their individual goals but doing it in a way that feels good. They are engaged in that thought process, insight, and learning the best practices from other business owners doing the same thing. If you’re looking for a community and looking for more ideas like this and how you can put them into work for your business, find those new clients in the new year, then reach out to me. I would be happy to talk and see how we can help.