Ready to stop being the best-kept secret in your industry?
Purchase 4 Easy Steps to Define Your Unique Value
to start turning your brilliance into a message that sells.
Do your offers keep improving but your message still falls flat?
What if you could:
- Explain your value so clearly it makes people say, “Where have you been all my life?”
- Attract aligned, ready-to-invest clients—without pushing or overexplaining
- Turn your messaging into a tool that builds trust, not confusion
Build a clear, confident message that attracts your best-fit clients—without overthinking, overselling, or undercharging.
You're not just good at what you do. You're exceptional.
But if your value isn’t clear, consistent, and compelling—your ideal clients will never know it.
In this workshop, you’ll learn how to define your value in a way that connects emotionally and logically, helping the right clients say “yes” faster and more often.
This isn’t about hype. It’s about truth—delivered clearly and powerfully.
Find out how in this workshop!
What You’ll Learn
Lesson 1: Conduct a Competitive Analysis
Discover where your true value shines—and where your competitors are falling short.
- Learn how to assess competitors with a neutral lens (and why copying them is the worst move)
- Use client testimonials and reviews to uncover market gaps you can confidently fill
- Identify hidden value drivers using Maslow’s hierarchy and emotional buying insights
Lesson 2: Define Your Value Elements
Clarify what truly matters to your ideal client—and stop wasting time on what doesn’t.
- Uncover the emotional, functional, and social reasons people buy from YOU
- Translate problems and pain points into powerful positioning
- Tap into your clients' deeper desires to build lasting loyalty and repeat business
Lesson 3: Crafting Your Value Proposition Statement
Put your message into words that roll off the tongue—and stick in your prospect's mind.
- Use tested frameworks to write a clear, compelling value proposition
- See real-world examples from brands like DuckDuckGo, Care.com, and Dollar Shave Club
- Learn how to tailor your message for different audiences while staying consistent
Lesson 4: The YES Formula
Turn your message into action—and make buying from you a no-brainer.
- Learn the 4-part YES Formula to create high-converting marketing and sales copy
- Use the formula in proposals, pitches, website copy, emails, and more
- Reduce resistance, shorten the sales cycle, and increase close rates with confidence
What Others Are Saying
"I've adopted a new mindset. I finally stopped feeling overwhelmed. Now, I focus on high-value work, and my business is growing faster than ever!"
– Rusty
Want results like this? Enroll now and start implementing today.
Who benefits from this workshop?
You're not here to play small. You're here to create clarity, confidence, and cash flow. And that starts with defining your unique value.
Choose How You Get Access
Purchase Workshop Only
$299 One Time
What you get with a workshop
Lifetime Access
Tips On How To Run Your Business Better
All Future Course Updates
All Access Pass
$249 Per Quarter
What you get with All Access Pass
Access To All Workshops Available (Currently over 12)
Tips On How To Run Your Business Better
Challenges To Transform Your Business On All Sides
ABOUT
Leslie Hassler
Leslie Hassler is a dynamic author, speaker, business strategist, and founder of Your Biz Rules. Leslie empowers entrepreneurs to cultivate strategies that lead to sustainable growth and increased profitability while avoiding burnout.
With a proven track record in business, finance, mindset, marketing, and entrepreneurship, Leslie’s holistic approach has helped businesses across all industries overcome challenges and thrive in a balanced manner. Many business owners who are experts in their field come to Leslie and Your Biz Rules after some measure of success to understand how to run a business that meets their business and their life goals.
Leslie shares her expertise in her books First This, Then That and Scaling Rich. She has been recognized on stages across the United States, including prestigious events such as the National Association of Women Business Owners and the Women’s Business Enterprise National Council. Her insights have also been featured in notable publications like Entrepreneur.com.
Leslie is a mother of two, avid traveler, Past President of NAWBO DFW, and alumni of the Goldman Sachs 10K Small Business program. Leslie is WBENC, HUB, and AI Mastery Certified.