About Us
The Heart of Our Company...
At Your Biz Rules, we believe every business owner deserves real support from people who care deeply about their success. Our work is personal because business is personal. The dreams, risks, and responsibilities that owners carry are not small things. They shape families, teams, and entire communities. We honor that.
We show up with strategy and structure, but also with heart. We listen closely to understand each client’s goals, challenges, and strengths. We see the human behind the business, and we respect the journey that brought them here. Our purpose is simple. Help leaders grow with clarity, confidence, and peace of mind.
Clients come to us for expertise. They stay with us because they feel seen, understood, and genuinely supported. That is the heart of our company.
Who We Are Together
We are a team that believes every business owner deserves honesty, clarity, and genuine support. We show up prepared, and we honor our commitments. We bring our full attention and expertise to every conversation because our clients trust us to stand with them, not above them. Our work is guided by three promises that shape how we serve.
Unwavering Commitment
We are invested in your success. We follow through, stay engaged, and lead with integrity so you always feel supported and never alone in the process.
Transparent Clarity
We communicate openly. We keep things simple and clear so you understand the path forward and the decisions that matter most.
Personalized Partnership
We do not believe in one-size-fits-all. We listen first and tailor our approach to the person and the business so that strategies are meaningful and aligned.
Together, these promises create the experience our clients count on. Thoughtful, respectful, steady, human.
This is the heart of how we work and the standard we hold for ourselves every day.
Meet Our Team
Leslie Hassler
Founder and President
Leslie Hassler is a strategist, author, and speaker who helps business owners create predictable profits and grow without burnout. As the founder of Your Biz Rules, she leads a fractional C-suite team that brings hands-on guidance, clear strategy, and steady support to every client.
Her work has been featured on stages across the country. She has articles posted for Entrepreneur and Business.com. Leslie is the author of First This, Then That and the upcoming Scaling Rich.
She is a mother of two boys, an avid traveler, a Board Member for the National NAWBO Board, and an alumna of the Goldman Sachs 10KSB. Program. She also holds WBENC, HUB, and AI Mastery certifications.
Rebecca Laymon
Director of Operations and Client Relations
Rebecca Laymon brings a calm, steady presence to Your Biz Rules. With more than twenty-five years of entrepreneurial experience, she understands the realities of running and growing a business. She uses that insight to support clients with clear communication, organized processes, and strong operational guidance.
She loves blending teamwork, knowledge sharing, and strategic planning to create a smooth and supported experience for everyone we serve.
Rebecca lives in College Station, Texas, with her family on a nine-acre property filled with animals and plenty of sunshine. She and her husband have four young-adult children and two grandchildren they adore. Thanks to the beauty of remote work, Rebecca enjoys traveling to visit loved ones while keeping her work moving with ease.
Alexandria Wilson-Nix
Content Marketing Manager
Ally Wilson-Nix brings a thoughtful blend of creativity and strategy to the marketing at Your Biz Rules. She supports the brand by crafting clear, engaging content that reflects who we are and helps clients feel seen, understood, and encouraged in their growth.
Originally from Colorado, Ally now lives on the coast of North Carolina with her husband and their two children. She enjoys the simple joys of coastal life and is often found with a coffee in hand, curled up with a book, out on the water, baking, or hanging out with her chickens. She brings that same warm curiosity and steady creativity into the work she creates every day.
Courtney Spink
Operations Specialist
Courtney Spink brings energy, organization, and genuine care to her work as the Operations Specialist at Your Biz Rules. She loves encouraging others and helping projects move from idea to completion. With a natural instinct for structure and efficiency, Courtney keeps systems running smoothly so clients feel supported and confident every step of the way.
When she is not streamlining operations, you can find Courtney listening to an audiobook, playing board games with friends, or planning her next travel adventure.
Beyond work and fun, Courtney is deeply passionate about foster care. She co-parents with her sister, and together they have had the privilege of welcoming thirteen children into their home. Her heart for service shows up in everything she does, both personally and professionally.
Josh Johnson
Senior Business Strategist
Josh Johnson brings exceptional experience and insight to the clients he serves at Your Biz Rules. Josh has over 20 years of business ownership experience and has worked with a wide range of businesses. He draws on that depth of knowledge to offer practical, steady guidance unmatched in clarity. Josh has a gift for seeing the core of a challenge and helping leaders move forward with confidence.
He is also a natural team player with a great sense of humor, bringing ease and connection to every conversation. Josh is married and a proud father, and he brings the same care, presence, and grounded perspective to his work that he brings to his family. His blend of expertise, collaboration, and personality makes him a valued partner for our clients and a great addition to our team.
Penny Moore
Business Strategist
Penny Moore brings enthusiasm, experience, and a genuine love of helping people grow to her work as a Business Strategist with Your Biz Rules. She has supported several local start-ups throughout her career, doing everything from building operations to supporting leadership. That hands-on background gives her a strong foundation for guiding clients as they reach new goals and transform their businesses. Penny loves being part of a team and is excited to work alongside clients with clarity, care, and steady support.
Penny lives in Cypress, Texas, with her husband, and they spend as much time as possible at their second home in New Braunfels. She has two daughters and two granddaughters who bring endless joy to her world. She loves to read, cook, work in the yard while listening to true crime podcasts, travel, enjoy good wine, and have long conversations with the people she loves.
Alice Platt
Business Strategist
Alice Platt brings a thoughtful and steady presence to her work as a Business Strategist with Your Biz Rules. She enjoys helping leaders find clarity, structure, and practical steps that move their business forward. Her calm approach and genuine interest in people make her a supportive guide for clients who want both direction and encouragement.
Although she grew up in Ohio, she now calls Dallas home. She and her husband, Mark, have raised their two children, Max and Abby, along with their tailless rescue cat, Benny. As an empty nester, Alice spends much of her free time playing tennis, traveling to watch Abby compete for the Bucknell Women’s Tennis Team, and exploring new interests. She loves spending time with family and friends, sharing good food, laughter, and new experiences wherever she goes.
Lauren Schmidt
Business Strategist
Lauren Schmidt brings 17 years of business ownership and a strong background in hospitality to her work as a Business Strategist with Your Biz Rules. She has led both service-based and product-based companies and is passionate about client experience, leadership development, and building efficient processes that make work better for both teams and clients.
Lauren has built and led cross-functional teams, strengthened relationships, and improved results at every level of business. She has also served in several industry leadership roles and earned recognition for event design and community impact. Her ability to blend strategic thinking with people-centered leadership makes her a steady and supportive partner for the clients she serves.
Originally from out of state, Lauren got to Texas as fast as she could. She is married to her college sweetheart, Brandon, and together they are raising two boys, Landon and Hudson. Much of her free time is spent at ballparks, football fields, and gymnasiums, cheering them on. Lauren brings that same dedication, energy, and heart into the work she does with our team and clients every day.
Your Biz Rules is a dba of the parent company Designs By Leslie Inc., headquartered in Dallas, Texas. We serve clients globally. Our services include private consultation, group coaching, business courses, business audits, keynotes, training, speaking engagements, and the Profitable Growth Incubator.
