Bento Box Content Creation Cheat Sheet
Training 1: How to Write a Hook
What is a hook?
It’s the headline, questions or comment that captures your ideal client’s attention and entices them to want to know more.
- Keep it simply and clear to understand what it is and who it is for
- Use power, emotional and spark words
- Tell a story
- Use Fear of Missing out or the Fear of Joining In
- Spark Curiosity
- Relieve a Pain Point
Download Your "Bento Box Content Creation Framework Cheat Sheet"
The next time you watch tv, or flip through a magazine, see if you can pick out the hook.
One of the tools I use to test my headline and hooks is the Headline Studio by CoSchedule
Go to Lesson 2
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