Bento Box Content Creation Cheat Sheet

Training 1: How to Write a Hook

What is a hook?

It’s the headline, questions or comment that captures your ideal client’s attention and entices them to want to know more.

The next time you watch tv, or flip through a magazine, see if you can pick out the hook.

Here some quick tips to make your hook work:

  • Keep it simply and clear to understand what it is and who it is for
  • Use power, emotional and spark words
  • Tell a story
  • Use Fear of Missing out or the Fear of Joining In
  • Spark Curiosity
  • Relieve a Pain Point
One of the tools I use to test my headline and hooks is the Headline Studio by CoSchedule. Check it out here.

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